>> Deleuze/Guattari, "overcoding"

“[...]The social axiomatic of modern societies is caught between two poles and is constantly oscillating from one pole to the other. Born of decoding and deterritorialization, on the ruins of the despotic machine, these societies are caught between the Urstaat that they would like to resuscitate as an overcoding and reterritorializing unity, and the unfettered flows that carry them toward an absolute threshold. They recode with all their might, with world-wide dictatorship, local dictators, and an all-powerful police, while decoding—or allowing the decoding of—the fluent quantities of their capital and their populations. They are torn in two directions: archaism and futurism, neoarchaism and ex-futurism, paranoia and schizophrenia. They vacillate between two poles: the paranoiac despotic sign, the sign-signifier of the despot that they try to revive as a unit of code; and the sign-figure of the schizo as a unit of decoded flux, a schiz, a point-sign or flow-break. They try to hold on to the one, but they pour or flow out through the other. They are continually behind or ahead of themselves”
(Deleuze and Guattari 1983, 260).


Brian Holmes on Overcoding:
"Overcoding is defined in A Thousand Plateaus as the expression of the capitalist axiomatic, resulting in “phenomena of centering, unification, totalization, integration, hierarchization and finalization.” But far from being just a linguistic phenomenon, overcoding works through the built environment, which must be conceived as inseparable from its many language machines (billboards, speakers, televisions, computers, etc.). The desire to formulate collective enunciations through participation in deterritorializing flows is an attempt to speak another kind of language, and more than a language. It’s here that Guattari rejoins Deleuze: in the engagement with experimental literatures and their geopolitical deliriums, expressed in the books they wrote together. In their assemblage, resistance to the sociological problem of cybernetic behavior-patterning rejoins the deeper philosophical problem of resistance to cognitive science paradigms, or what Jean-Pierre Dupuy has called “the mechanization of the mind,” emerging from cybernetics and information theory – and present in the linguistic structuralism of Levi-Strauss and his followers (including Lacan). However, Guattari in particular would always insist that semiotics extends beyond language, to embrace all signifying systems, whether visual, affective, gestural, volumetric, musical, etc. Thus his call for the creation of truly complex machines, simultaneously aesthetic and logical, pathic and rhizomatic: paradoxical vehicles of an embodied attempt to escape the overcode."
(http://brianholmes.wordpress.com/2007/07/20/escape-the-overcode/)